DS Smith is a big player in the world of packaging solutions, particularly cardboard and containerboard. Chances are, if you've received a package made from recycled cardboard, DS Smith had a hand in its manufacture.

I have to admit, before working on this animation, I had no idea who DS Smith were, but now I'm aware of them, I see their logo everywhere!

As part of their drive towards net-zero, DS Smith is trying to close the loop on packaging by designing for reusability and recyclability, collecting used materials, and turning them into new packaging. They call this their 'Circular Economy', and they needed a succinct, engaging and clear way of getting that concept across.

Enter the animated explainer!

Working from designs and storyboards created by other super talented creatives, I built and animated this video using Adobe Illustrator, Photoshop and After Effects. I had particular fun with the section with the section in which a a cardboard box folds itself together, gets delivered, is used to store kitchen utensils for a move, is converted into a rocket, then lands in the recycling bin.