DS Smith is a major player in the packaging solutions arena, especially when it comes to cardboard and containerboard. If you've ever received a package made from recycled cardboard, there's a good chance DS Smith was involved in its creation.

Confession time: before diving into this animation project, DS Smith wasn't on my radar. Now, I see their logo popping up everywhere!

As part of their ambitious journey towards net-zero emissions, DS Smith is focused on 'closing the loop' on packaging. This involves designing for reusability and recyclability, efficiently collecting used materials, and transforming them into new packaging. They've branded this their 'Circular Economy', and they needed a concise, engaging, and crystal-clear way to communicate this concept.

Cue the animated explainer video!

Working from fantastic designs and storyboards developed by other incredibly talented creatives, my role was to bring this vision to life. I built and animated the entire video using Adobe Illustrator, Photoshop, and After Effects. I particularly enjoyed animating the sequence where a humble cardboard box magically folds itself together, goes on its delivery journey, diligently stores kitchen utensils during a house move, transforms into a magnificent rocket, and finally makes its way into the recycling bin – a perfect visual representation of their circular approach. This project really highlights how 2D animation can simplify complex business concepts.

This 2D animated explainer effectively communicates DS Smith's commitment to sustainability and their innovative Circular Economy model. It demonstrates the power of motion graphics and 2D animation for businesses to convey important messages in an engaging and memorable way.