Haydale
Haydale
Haydale
Harnessing 2D Animation to Demystify Graphene for Haydale
Harnessing 2D Animation to Demystify Graphene for Haydale
Haydale, a UK-based pioneer at the forefront of graphene technology, has been transforming this theoretically groundbreaking substance into tangible real-world applications since 2010 – from innovative shoe soles to advanced thermometers.
However, explaining Haydale’s proprietary plasma functionalisation – an undoubtedly complex process requiring considerable ingenuity – to potential investors and secure vital funding presented a unique challenge. How do you convey such intricate science without overwhelming the average investor? The answer, as Haydale discovered, lies in the power of animated explainer videos to distil super science into easily digestible and visually arresting animation.
I had the pleasure of designing, storyboarding, and animating the majority of these two videos for Haydale, with invaluable contributions from Leigh Williamson in several key scenes.
Delving into the fascinating science behind Graphene, my initial vision for the science animation involved a consistent honeycomb screen aesthetic, reminiscent of a matrix display, with 3D elements like globes constructed entirely from hexagons. A swift (and slightly embarrassing!) realization struck: you can’t actually create a sphere from hexagons – a fact any football (soccer!) enthusiast would know. Lesson learned! This unexpected constraint, however, paved the way for what I consider one of my favourite map sequences to date, a piece of motion design I was particularly happy with around the 2-minute mark.
Haydale, a UK-based pioneer at the forefront of graphene technology, has been transforming this theoretically groundbreaking substance into tangible real-world applications since 2010 – from innovative shoe soles to advanced thermometers.
However, explaining Haydale’s proprietary plasma functionalisation – an undoubtedly complex process requiring considerable ingenuity – to potential investors and secure vital funding presented a unique challenge. How do you convey such intricate science without overwhelming the average investor? The answer, as Haydale discovered, lies in the power of animated explainer videos to distil super science into easily digestible and visually arresting animation.
I had the pleasure of designing, storyboarding, and animating the majority of these two videos for Haydale, with invaluable contributions from Leigh Williamson in several key scenes.
Delving into the fascinating science behind Graphene, my initial vision for the science animation involved a consistent honeycomb screen aesthetic, reminiscent of a matrix display, with 3D elements like globes constructed entirely from hexagons. A swift (and slightly embarrassing!) realization struck: you can’t actually create a sphere from hexagons – a fact any football (soccer!) enthusiast would know. Lesson learned! This unexpected constraint, however, paved the way for what I consider one of my favourite map sequences to date, a piece of motion design I was particularly happy with around the 2-minute mark.
The original animated explainer video was a resounding success for Haydale. They swiftly commissioned a second video, seeking to delve deeper into the technical intricacies of their plasma functionalisation process. This follow-up project involved repurposing certain elements from the first technology animation and introducing several entirely new, bespoke sequences.
This project showcases the effectiveness of custom explainer videos in communicating complex technical information. By leveraging the engaging nature of 2D animation and thoughtful motion design, we were able to create compelling narratives that effectively conveyed Haydale's innovative work and its potential for investment. This is just one example of how 2D animation for technology companies can be a powerful tool for communication and growth.
The original animated explainer video was a resounding success for Haydale. They swiftly commissioned a second video, seeking to delve deeper into the technical intricacies of their plasma functionalisation process. This follow-up project involved repurposing certain elements from the first technology animation and introducing several entirely new, bespoke sequences.
This project showcases the effectiveness of custom explainer videos in communicating complex technical information. By leveraging the engaging nature of 2D animation and thoughtful motion design, we were able to create compelling narratives that effectively conveyed Haydale's innovative work and its potential for investment. This is just one example of how 2D animation for technology companies can be a powerful tool for communication and growth.